Recently, I finished reading \u201cPurple Cow\u201d by Seth Godin. A wonderful book, it left me with a host of insightful epiphanies. Let\u2019s start with the most obvious question - \u00a0what is a Purple Cow? A \u201cpurple cow\u201d is something or someone that stands out!\u00a0But how to be remarkable? - that\u2019s the multi-dollar question!\u00a0The book is filled with\u00a0case studies, ideologies, and examples relevant to the topic. But there were some lines which really caught my attention and I have my takeaways from it - Choices Galore! As humans, we tend to get bored very easily and in this era of technology, we indeed have a lot of choices. What could be the one thing that can get the attention of an individual quickly?\u00a0Quirky titles, eccentric captions, creative graphics - anything that gets your audience to probe further can work in your favour. \u00a0\u201cIf your product isn\u2019t remarkable, it\u2019s invisible\u201d I would like to ask you to take some time and question yourself as an individual\/professional - \u201cwhat is remarkable about what you\u00a0are doing?\u201d What makes you different is the seemingly insignificant choices you make on a daily basis. It can be anything. \u00a0Even getting\u00a0up early everyday is a remarkable habit. Especially if you ask me\u00a0- I usually wake up very late when not working. So, how about developing a #remarkable habit while stuck at home due to the current lockdown? Develop a habit that will help you even in the long run. \u201cYou are not the project. Criticism of your project is not a criticism of yours\u201d This one is pretty self-explanatory. It is common to get defensive about our possessions, habits, or work. What needs to be remembered is that criticism is a \u201ctake it or leave it offer\u201d. If you feel that someone\u2019s inputs are useful\u00a0for your project, implement them. If you feel that it does not add value, leave it! Improvise and develop, that\u2019s the key. \u201cFail Fast\u201d Failure is never final!\u00a0We need to introspect on our failure and look out for alternatives. Find out what\u2019s not working and try new methods every time.\u00a0As I was reading this book, I also wanted to see what remarkable things are being done by organisations and people around the world. I was surfing the internet to see If I can find something\u00a0remarkable related to the book, itself. Turns out, the first 100 copies of this book were sold for free! One simply had to pay the postage fees. Back in 2002 when the book was first published, it was a big deal! What made it even more interesting was that the copies in question\u00a0were shipped to the customers in actual\u00a0milk cartons! Presentation Matters! This book stands in true testimony to the power of presentation. Let me ask you - Apple and One Plus users, remember the first time you unboxed your phone? \u00a0How did that feel? Let\u2019s take another example.\u00a0If I ask you to name an Electric Car company, the first name to probably pop-up in your head would be Tesla, right? We all have seen concept cars on a TV\/ Auto Expo. Who wouldn\u2019t be mesmerised by the technology displayed? The state-of-the-art design - it makes one drool!\u00a0But have you seen them on the road? No, right? Strange, isn\u2019t it? Let\u2019s dig a little deeper! Electric cars during the initial phase were slow and heavy. They looked boring and other-worldly. Companies were scared of taking a chance on them. There were companies that were \u201cstill working\u201d on their electric cars when Tesla\u00a0completely changed the\u00a0game in 2008!\u00a0It came out with the revolutionary Tesla Roadster.\u00a0Fast, feature-loaded, and looked stunning. They got the product right, just what the market needed - Fast electric cars. They leveraged\u00a0content and digital \u00a0marketing using social\u00a0media\u00a0platforms like Youtube, Twitter, and Instagram. For instance just the design sketches for the Series 3 were retweeted 4.3K times! The following video is considered by many to be the best fan made Tesla commercial - https:\/\/www.youtube.com\/watch?vQweNsLesMrM&featureyoutu.be Tesla further worked with Influencers to promote the brand, and their fans have did the rest!\u00a0Famous celebrities\u00a0to become early adaptors of Tesla included\u00a0Dr. Dre, Young Thug, Jay-Z, Demi Moore,\u00a0and of course Jay Leno! Tesla also has a referral program but for a selective audience. For eg, YouTube Star Creator Ben Sullins, who has facilitated over $10 million in Tesla sales received a Tesla Model X as a gift. If this referral program was for the general public, would it be exclusive? The Purple Plan This book talks about a host of marketing and success ideologies and ideas. The following point serves to sum it all up - \tSell what people are buying - Customers Have evolved over the years, they no longer invest in the product but rather the idea, the brand. \tFocus on Niche customers - Make the product for target customer personas \tWhen the time is right, cross the chasm Transition from product based to market based values. \u00a0Crossing the Chasm will be a struggle. Acknowledge that it is a fast moving market.\u00a0Market growth does not always flow seamlessly from early market success. It\u2019s necessary to cross the chasm! Otaku! This was probably the best part of the book. Otaku is a Japanese word which is defined as \u201csomething more than a hobby, but a little less than an obsession.\u201d As Seth Godin puts it - \u201cOtaku turns out to be the heart of The Purple Cow phenomenon.\u201d Bikers riding their motorcycles in the extreme conditions of Laddakh. Foodies going into the interior part of a new city to explore the regional authentic food;\u00a0Fans staying overnight outside the Apple store for the latest model; It is all Okatu!\u00a0Smart businesses target market based on Otaku. This lockdown has given us more time to think and reflect.This is the time to look-out for your Otaku and implement ideas derived from Otaku into your work to make it truly remarkable!