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One of the perks of our job is that we are privy to the inner workings of many a successful organization – ranging from the established market leaders to the upcoming startups. In conversations with leaders across organizations, a common theme we hear about is the need for their teams to be more customer centric. Here are 4 tips for leaders to drive home this message strongly across your organization, which we have picked up from our numerous interactions with leaders who make customer centricity a key pillar of their team strategy. We have put them together as an easy to remember acronym, G.E.A.R.

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It was 10:00 in the evening and another day on the job. All the guests were dancing and relishing the best of the cocktails. I was behind the bar with some fellow bartenders and was surrounded by hundreds of guests. In between all that action I could hear one lady screaming – she was trying to get our attention. My fellow bartender asked her, “How can I help you ma’am?” She asked for a cup of hot milk. My friend said “unfortunately we don’t serve that here” and moved on with his work. It got my attention and for some reason I asked her to wait. I spoke to the chef and arranged a hot cup of milk for her. Later my friend asked me why I did that even though we were short on staff. He said, “You can’t satisfy every guest. What difference does it make anyway?” I had a smile on my face and said, “I just made a difference to that lady.”

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How to improve The old adage goes “the customer is always right.” While this is still true, we must update the sentiment to stay current with the ever-changing business world. “The customer is always right but now it’s your job to know what they need before they do and figure out the most memorable way for them to experience it.” Well, perhaps it’s too long for an updated version of the saying, but you get the idea.

Continue reading “How To Stage An Experience For Your Customers”