Gamification
Gamification is the application of game-like elements to non-game activities. In learning design it involves integrating game elements, such as challenges, rewards, competition and storytelling, into learning experiences to enhance engagement, motivation, and retention of knowledge.
What is this about?
Gamification is a powerful tool in the arsenal of learning designers to:
- Increase engagement with their content
- Boost motivation and productivity
- Improve learning outcomes
- Create a more positive and productive work environment
Our approach to designing a Gamified intervention
Begin with why
What is the business outcome we are targeting?
Choose the right gamification techniques
One size never fits all. What gamification techniques will be most effective for the audience and goals? A mix of different techniques to create a more engaging and rewarding experience.
Design Mantra - SSRR
- Keep it simple
- Make it social
- Make it relevant
- Make it rewarding
Design a compelling experience
The intervention should be designed to keep participants in a state of flow. Neither too hard nor too easy.
Test and iterate
Before we deploy, we try it ourselves
Deploy and measure
See how effective the intervention is and make further improvements as needed.
Where can you use Gamification?
Gamifying onboarding experiences
Gamifying training programs
Gamifying (otherwise boring) safety and compliance trainings
Gamifying organizational culture cascade programs
Frequently asked questions
Don’t see an answer to your question?
Drop us an email and we will get back
The entire length of the intervention is customisable. It can range from 2 hours or be spread across multiple days or even months.
Gamified interventions can be delivered in-person, or virtually. It can be synchronously delivered or delivered as a self-paced program.
Every intervention is unique and will depend on the problem we are trying to solve. The cost is also dependent on factors like the number of learners, the duration of the program, and the gamified learning platform being used.
Yes, in fact every gamified intervention is customised.
Yes, we host most of our gamified interventions on our own platform Joyflar.
Thousands of businesses of all sizes, from
startups to large enterprises trust us
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It forced me to learn and grow in spite of dealing with my busy schedule of juggling between work and a new-born back at home. You helped me understand new concepts in merely 15-30 mins ; and challenged me to think through different issues I should deal with. I should get them sorted mentally in my mind first than in real life. Thank you for helping me grow my knowledge.
Ketki Desai
SMOLLAN Area Asst. - West Region -
It’s not about the content or activities. Those can be replicated by others. It’s what the FocusU team does with them which makes the experience so special.
Tanmaya Vats
PepsiCo Global Value Innovation Center Vice President & Head -
I cannot praise the FocusU team highly enough. Laser precision in everything they did. Please pass on our appreciation to the team.
Ritesh Ranjan
CGI Director, Learning & Development -
The team had a great experience at the engagement session! Would say this is easily one of the best sessions I would have attended in a long time – the mix of fun and messaging was perfect and can easily notice the change in attitudes on the floor. Well done, pls. convey my kudos to the rest of the team as well.
Karan Sapra
Aditya Birla Head – West -
Just wanted to let you know that we had a great experience with FocusU. All the activities were well designed and implemented. The team was brilliant.
Divya Gupta
Aavishkaar Investment Manager -
The dance session was really awesome. We learned some great and interesting dance steps with expressions. The best part is that we all were dancing virtually but still we were able to match our steps with the music. It was really engaging and we all had so much fun. Thank you so much.
Divya Chawla
WW Studio Executive Assistant to Lead HP -
The game was fantastic, and it couldn’t have come along at a better time.
David Arneil
H&A Head of Design -
The entire set of topics had a good coverage on the day to day activities in a corporate life. It was fun to solve the challenges and a good learning experience. Thank you 😊
Vinod Unni
Diageo -
The Learning challenge was very informative and challenging. The thing which I love about this challenge is that it provides videos also that make it easy to understand the concept.
Vishal More
Smollan -
Without a shadow of a doubt, it was one of the finest team building event, I have experienced & same was the reaction from the participants too. Our facilitators were impressed & had high feedback for your team. Thanks to the entire team for giving us such a memorable experience .
Sunanda Gulati
NXP Semiconductors Learning and Development Head
