Unlock insights.
Build alignment.
One brick at a time.
Because what is unsaid can sometimes matter the most.

Trusted by clients across industries

What if all serious discussions could be done playfully?
LEGO® SERIOUS PLAY® is a facilitated thinking, communication, and problem-solving method that engages participants in a radically different way — by getting them to think with their hands. Using LEGO bricks as a medium, individuals build models that represent their ideas, experiences, and challenges. These models become the basis for powerful team conversations that lead to deeper insights, stronger alignment, and smarter decisions. Whether you’re shaping strategy, exploring team dynamics, or unlocking innovation — LSP turns abstract thinking into concrete action.
As certified practitioners, at FocusU we have helped multiple teams use this revolutionary methodology to arrive at remarkable results.
The LEGO® SERIOUS PLAY® methodology
LEGO® SERIOUS PLAY® (LSP) is built on a set of core beliefs that reflect its unique approach to problem-solving, communication, and team development. These beliefs are rooted in constructivist learning theory, complexity theory, and the idea of “thinking with your hands.”
Here are the five core beliefs that underpin the method:
- The answer is in the system.
- Everyone has a voice.
- We think better when we build.
- Real dialogue requires a shared language.
- Imagination unlocks insight.


The LEGO® SERIOUS PLAY® Workshop
- The LEGO® SERIOUS PLAY® workshop is a half- or full-day immersive experience, tailored to the complexity of the challenge the team is trying to solve.
- The session begins with a quick, hands-on warm-up where participants are introduced to the core principles of the method and learn the basics of the LSP process. This helps level the playing field and sets the tone for open, creative engagement.
- Participants are then guided into a deeper exploration of the central challenge, using an expanded palette of LEGO® bricks. These varied elements allow for more nuanced, metaphor-rich models that help surface hidden insights, individual perspectives, and shared understanding.
- Key takeaways and reflections are captured through audiovisual documentation and later distilled into a visual output deck. This becomes a powerful reference point for the team — long after the session ends — helping to reinforce alignment and sustain momentum.

LEGO®, SERIOUS PLAY® are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this website. © 2018 The LEGO Group. FocusU is proud to bring this globally recognised framework to teams and organizations through its Certified Associates.
Why organizations choose
LEGO® SERIOUS PLAY®
In today’s fast-paced world, traditional discussions often fail to tap into the
full potential of a team. That’s where LEGO® SERIOUS PLAY® makes the
difference. Organizations turn to LSP when they want:
Deeper engagement from everyone
Every voice matters. LSP levels the playing field introverts and extroverts, juniors and seniors — everyone contributes, and no insight is lost.
Clarity on complex challenges
When problems feel fuzzy or multi-layered, building and visualizing them helps teams move from confusion to clarity — faster and together.
Uncovering what’s unsaid
The models people build often reveal unspoken concerns, hidden assumptions, or deeper truths that would otherwise remain buried.
Alignment that lasts beyond the workshop
Through shared stories and co-created models, teams don’t just agree on the solution — they own it. That’s the difference between compliance and commitment.
A method that’s serious but never boring
While play is at the heart of LSP, the outcomes are anything but frivolous. It’s fun, yes — but it’s also focused, structured, and deeply insightful.
Shared language for moving forward
Teams walk away with a shared vocabulary making future decisions, feedback, and alignment easier and faster.

Who would this ideally be suitable for?
Great teamwork isn’t just powerful — it’s rare. And too few organizations treat it as a skill that needs to be learned and mastered.
This program is ideal for:
- Intact teams looking to strengthen mutual understanding, collaboration, and trust. For better team alignment.
- Senior leadership teams tackling complex, ambiguous challenges that don’t have a single “right” answer. Like real time strategy or organizational visioning.
- R&D and innovation teams seeking fresh perspectives and breakthrough solutions through creative problem-solving. For creative problem solving.
How is this
workshop available?
Get started today
LEGO® SERIOUS PLAY® has increasingly become the method of choice for senior leadership teams across the world. At FocusU, we take the time to understand your unique context – so we can co-create a learning experience that is truly meaningful.
