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One of the perks of our job is that we are privy to the inner workings of many a successful organization – ranging from the established market leaders to the upcoming startups. In conversations with leaders across organizations, a common theme we hear about is the need for their teams to be more customer centric. Here are 4 tips for leaders to drive home this message strongly across your organization, which we have picked up from our numerous interactions with leaders who make customer centricity a key pillar of their team strategy. We have put them together as an easy to remember acronym, G.E.A.R.

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