What’s the one thing that comes to your mind thinking about KFC? The Chicken Recipe. What’s the one thing you recall when thinking about Starbucks? I don’t need to answer that. What’s the one thing that strikes your mind when you think of Toyota? It’s Quality. What’s the one thing that hits the cord when you think of Martin Luther King Jr.? “I have a dream.” What about when you think of Shahrukh Khan? It’s entertainment. Top companies and people know how to brand themselves because they know the secret to personal branding. It’s your index finger. Didn’t get the point? Make a fist with the index finger sticking out. Yes, the secret is this index finger. Here’s how: think of the index finger as a symbol of the one thing that you would like to associate with, which would define your personal brand. Here are five ways to develop your personal brand:
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