As an organization that is completely into conducting bespoke workshops for our clients, over a period of time – we have continuously asked ourselves this question. Some time back, we defined it for ourselves through the number of hugs we received at the end of a workshop. We still love the hugs we often get at the end of a workshop – but I guess we have grown just a tad wiser over time. All workshops don’t necessarily need to end in an emotional high, we know now. Also a lot of hugs does not necessarily translate into repeat business, we also know now!