People living in the 20th century know so much about their ancestors and past events. How are we able to visualize someone else’s life events? How are we able to connect with characters that we haven’t physically met? There had to be a medium by which that information was passed, a medium so strong that it brought people together, for example, The Bible.
This is one example of the art of storytelling. Today corporate leaders across the world look for people with this unique and adaptable talent because they are able to build a sense of community. A study done by a team of scientists from Princeton, led by Uri Hasson, confirms that both the storyteller and the listener have similar brain activity during the act of storytelling.
Consider using the five elements mentioned below to serve as building blocks for a good story. Use these to develop a meaningful engagement with your listeners.
A good story can have a long lasting impact as synergy occurs between the teller and the listener. It is an excellent skill to build loyalty and motivate people. Try incorporating these elements of storytelling in your next workshop and experience the engagement for yourself.