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Recently had the opportunity to go through the work by Shawn and Kevin Coyne, Brain Steering – A Better approach to Breakthrough ideas. Conventional brainstorming sessions in most organizations, end up being ineffective “tick in the box” affairs without yielding tangible results, mainly due to haphazard planning and poor facilitation. So what are some of the things you can do next time you have to conduct a brain storming session for your team?

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