I never knew my visit to the beautiful Dal Lake could teach me powerful lessons in selling. When I received an opportunity to conduct a workshop for one of the world’s leading chemical companies I was thrilled because it was also my first time visiting Kashmir. Before I could plan for the program, I planned the places to visit near my hotel – one of them being the beautiful Dal Lake. The shikara (a type of wooden boat) ride was one of the attractions that I didn’t want to miss because of the experience of the boat ride amidst the scenic view of the valley.
After the workshop, my team decided to take the shikara ride which takes you across Dal Lake to the famous floating market. Our shikara moved across packed waterways surrounded by houseboats and at last, stopped at a wood craftsman houseboat. A fragile, lean old man stepped forward to greet us and I got my first lessons in selling –
Seeing that gesture, not only me but my friends also purchased a whole lot of wooden craft products from that houseboat. He taught me some classic lessons on how to treat your customers and win them by living the 4 Es – Being Enthusiastic, Engaging, Educated, and Expansive.
Now the story of the cigarette box – when he took the box from me and handed it to my friend, he did his magic. He covertly pressed a small wooden slot on the box before passing it to my friend, which opened the lock of the box. And my friend was able to open it without any effort. I still laugh thinking about his sleight of hand and his humor.
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