Program
PayPal | Mind Over Matter Challenge: A 21-day wellness journey using microlearning and gamification.
Background
The objective of this 21-day journey was to:
● Encourage participant wellbeing.
● Introduce participants to various wellness challenges ranging from movement, meditation, nutrition and more.
● Take the participants mind off from the current grim situation and re-focus it to enhance overall wellbeing .
With the Pandemic period stretching, employees were required to stay confined in their homes. Balancing work life and personal life, coupled with the monotony of staying at one place and not being able to meet with friends and colleagues had created an understandable strain in their lives.
Solution & Execution
The 21-day wellness journey was designed with the objective of alleviating the boredom and building stronger team cohesiveness.
There was a new challenge launched each day for all 21 days. The challenges were curated such that it positively impacts the physical, mental and spiritual wellbeing of the participants.
The idea of spreading the challenges over 21 days was also to ensure that if someone can consciously stay motivated for 21 days, the likelihood of staying motivated for long after the engagement is over, is quite high.
These were the list of 21 challenges covered:
1. The walking challenge
2. The long weekend sleep challenge
3. The hydration challenge
4. The staycation challenge
5. The skipping challenge
6. The healthy hacks challenge
7. The mental wellness and meditation challenge
8. The plank challenge
9. The lockdown hobbies challenge
10. The readers’ club challenge
11. The yoga challenge
12. ‘PayPal’s Got Talent’ challenge
13. The ‘bloopers’: a time-honored tradition challenge
14. The mid-week de-stressor painting challenge
15. The gratitude challenge
16. The nutrition challenge
17. The ‘go-green’ challenge
18. The OTT platform recommendations challenge
19. The laughter challenge
20. The stretching challenge
21. The finale challenge
Here are a few screen snapshots of the app through which the whole challenge was delivered seamlessly to the participants: