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Blair Sheppard – Global Leader, Strategy & Leadership at PwC released his ‘Ten Years to Midnight’ book back in August 2020. And after almost two years of a global pandemic, it remains as relevant as ever. The book talks about a supposed timelines of 10 years that the world leaders have before it’s too late. The timeline focuses on 4 urgent global challenges and possible strategic solutions for them. Sheppard urges leaders to act fast, even as the the 70 years long social-economic progress triggered by the Marshall Plan unravels in front of their eyes.

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Posted on by naren@hybreed.co

User interviews are done with the potential users of a design, product, or process with a specific objective or problem statement in mind. They are used to gather information on users’ thoughts, feelings, emotions, motivations, daily routines, or use or experience various products and services.

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