International Women’s Day

Shouldn’t every day be one?

International Women's Day (IWD) is observed on March 8 every year. It is a focal point in the movement for women's rights. It’s a day when we recognise the amazing social, cultural, economic and political achievements of women - while also campaigning for greater progress and awareness towards gender equality.

"We cannot all succeed, when half of us are held back." - Malala Yousafzai


How can your organization make it a really special day for your women?

Here are ten ideas to get you going:

1. #BalanceforBetter - This year’s official theme of IWD, #BalanceforBetter, encourages men and women everywhere to encourage a more balanced world. The campaign runs all year long. It doesn't end on International Women's Day.

The campaign theme provides a unified direction to guide and galvanize continuous collective action. Gloria Steinem, world-renowned journalist once explained that "The story of women's struggle for equality belongs to no single feminist nor to any one organisation but to the collective efforts of all who care about human rights."

• So motivate others by putting your hands out and STRIKE THE #BalanceforBetter POSE (like in the image above) and do what you can to truly make a positive difference for women everywhere.
Amplify your message through social media by posting your #IWD2019 message on social media with your "hands out" balance pose for a strong call-to-action for others to also help forge a #BalanceforBetter.
• Download the #BalanceforBetter selfie cards to engage colleagues and friends via social media amplification, with the hands out "balance" action to show your support, using #BalanceforBetter and #IWD2019
• Download the #BalanceforBetter posters and ask colleagues to think about what progressive actions they can take. Write them on the posters, or add yellow sticky notes, listing tangible ideas and commitments

2. Schedule an IWD at work - While long term commitment to foster gender diversity and critical, it does not harm to bring the spotlight on this issue with events on the day.

Here are a few things that you can organize without too much of external help:
• Hold an IWD themed company huddle, to raise awareness
• Profile some of your organisation’s amazing women on your website or intranet – through their compelling stories!
• List all the clichés about women – and bust them together!
• Have a film screening that busts more such myths – and talk about it
• Invite women speakers to deliver keynote speeches to your team

3. Together watch these inspiring TED talks by women - TED today hosts hundreds of incredible talks by women. These are just a few of the powerful, controversial and stimulating talks out there. They will help your team to together take in and appreciate issues related to women – hopefully leading to a kinder workplace.

We should all be feminists by Chimamanda Ngozi Adichie.
Unlock the intelligence, passion, greatness of girls by Leymah Gbowee.
The dangerous ways ads see women by Jean Kilbourne.
The price of shame by Monica Lewinsky.

4. Inspire your team to do little acts of kindness -
Little acts of kindness, little acts of love,
Go on to make the earth, like the heavens above

It does not take much to show the women in your life that they really matter. It could be a colleague, a mother, grandmother, sister, daughter, girlfriend, or a female friend… Why not celebrate IWD by making them feel special?

Send flowers, write a card, give a small gift, or take them out for lunch. It doesn’t matter if you’re a man or woman; we can all show our gratitude and love for the women around us.

If you want to help a worthy cause at the same time, these unique gift cards from Oxfam help to provide safe refuge for women fleeing from violence. (Unfortunately not available directly in India yet)

5. Gift books that can inspire - Books are the cheapest source of inspiration and learning. It’s a pity that more people have not stumbled upon this truth. So this IWD, why not help the women and (more pertinently, the men) around you be inspired through some of the books written by other inspiring women?


We could also help you craft a few bespoke interventions that help your team be inspired to join into this wonderful movement.

Here are 5 more ideas to get you started:


L.E.A.D: Women’s Leadership Program - What is the difference between men and women in Leadership roles? It turns out there is plenty. This is a workshop designed and run mostly by the amazing women Facilitators in our team. Drop in to read more.

W.O.W: Women on Wellness - An immersive journey towards better wellness for women. The complexities of women’s physical and mental health are unique and hence needs to be tackled differently. Women’s physiology, health and hormonal changes calls for a different approach than that for men. Read More.

The Happy Feet Challenge - A great way to let your hair down and drop your inhibitions. As we say: Dance like no one is watching. The joy and freedom of expressing their being is more powerful than not expressing themselves and worrying about being judged. Dance is a great medium to build confidence & cohesiveness at the same time. Read More.

Wine Tasting Challenge - Break gender stereotypes. Why should men have all the fun? The drink of the Gods beckons you. Dip into a rich experience that is as much a life learning too! Learn about wines and your colleagues at the same time. Read More.

Engage in a digital quest - If all the conventional IWD engagement seem a little cliched to you – it is perhaps time for you to send your team on a digital quest. They pillage, they plunder, they rifle, they loot. Get the women in your team to go behind the pirates of yore and recover the blue pearl from them! Read More.

We love to put together bespoke work for our clients. So in case none of these ideas seemed exciting enough, but you have a half baked idea running in your head – do throw it at us and let us see what comes out of it!

Contact us today to make your Women’s Day meaningful!


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