Fostering Engagement and Collaboration: The Avery Dennison Premier League Virtual Team Building Experience

Amid the pandemic, Avery Dennison sought to foster engagement and morale across its APAC teams through a six-month initiative, the Avery Dennison Premier League (APL). Designed as a competitive, sport-like series, APL aimed to boost cross-cultural collaboration among 3,000 employees across multiple countries. The initiative featured seven teams with unique branding and captains, participating in monthly virtual challenges like fitness, quizzes, and escape rooms. A live leaderboard on a social media-like app maintained excitement, allowing participants to engage through comments, photos, and videos.

Events ranged from a “Body, Mind & Sole Challenge” to an intricate “Crime Scene Investigation.” The program concluded with a grand finale, emphasizing camaraderie and team pride. Employees praised APL’s engaging format, noting its role in uniting colleagues across regions in a challenging virtual setting. Testimonials highlighted the joy and connection APL brought, with leaders commending its impact on team spirit. The success of APL 1.0 has set the stage for future iterations of this innovative approach to remote team building.