Objective: To launch their new sales incentive plan for the financial year, in an innovative way that captures the hearts and minds of participants. The entire incentive plan was based on the theme of Formula 1. Our brief was to design a team experience that would serve as a launch pad for the new incentive plan. It also needed to highlight the critical success factors for an F1 team, including execution skills, collaboration and incorporate the different exciting elements of F1 racing.